NRF Forecasts Meager Holiday Season Sales Gains of 2.2%
Sales in the 2008 holiday season will rise just 2.2%, to $470.4 billion – well below the 10-year average of 4.4%, and the lowest growth level since 2002, when holiday sales* rose 1.3% from the previous...
View ArticleMore than 20 Million US Phone Users Cut Land Lines, Number Growing
More than 20 million US telephone households (17%) are now “wireless substitutors” – homes without landlines that rely solely on a mobile phone – and one in five households could be wireless-only by...
View ArticleGermany First, US Seventh in Nation Brands Index of Country Reputation
Germany is the best overall country “brand,” receiving the highest ranking among the 50 nations measured by the 2008 Anholt-GfK Roper Nation Brands Index (NBI) report. The US ranks seventh, according...
View ArticleBoomers Network Online and Stream Video, Ripe for Web Entertainment
A majority (61%) of Baby Boomer internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD...
View ArticleTop 10 Mobile Phone Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleObama Site Video Viewing Up 155%, McCain’s Attracts Majority Female Viewers
The number of video streams at BarackObama.com increased 155% in August, from 502,000 in July to 1.3 million, and JohnMcCain.com for the first time attracted a majority female viewership, according to...
View ArticleUS Ad Expenditures Down 1.6% in First Half
Total measured advertising expenditures in the first six months of 2008 declined 1.6% compared with the first half of 2007, while second-quarter ad spend was down 3.7% vs. 2Q07 – the steepest quarterly...
View ArticleMale Chauvinists Earn More than Egalitarian Men
Men who believe in traditional gender roles for women earn an average of $8,500 a year more than men with less traditional attitudes, according to a study (pdf) from the University of Florida published...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – August 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleObama’s Web Sites Generate Six Times More Traffic than McCain’s
Nearly 22 million people per month visit websites related to Barack Obama, while John McCain-related sites generate about 3.5 million visitors, according to a report from AdGooroo that analyzes the...
View ArticleGamers Want Their Next Vehicle to Be Green
Gamers make up a large auto-owning demographic – most 1UP Network online and Electronic Gaming Monthly gamers surveyed own, on average, two automobiles – and many are looking to go green with their...
View ArticleMost US Workers Online at Work, 50% Check Work Email on Weekends
Fully 72% of employed adults in the US use the internet and email at least sometimes while they are at work, and 50% of those email users say they check their email on weekends, according to a report...
View ArticleSuper-Rich Read and Go Online More, Watch TV and Listen to Radio Less
Affluent “heads-of-house” read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the 2008...
View ArticleTop 10 Family Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Politics Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCanadians Interested in Online Coupons for Life’s Necessities
Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a new study released by...
View ArticleMobile May Be Better at Reaching Democrats than Republicans
As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than...
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